Have you ever tried to squeeze a plumber into an online shopping cart? Unlikely. The fact is that most small to medium size businesses using the Web are not shopping carts. They sell services and products that just don’t work that way–like landscape design, consulting, and acupuncture. So

Only if it gets them a phone call. Why? Because the majority of SMBs will never have a website with a shopping cart. Not because they’re behind the times, but because they aren’t selling things that can go in a shopping cart. Think about plumbers, lawyers and chiropractors.